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The “Consistency” Rule

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The "Consistency" Rule

Training Your Skin to Stay Hydrated.

Many people treat body butter like medicine—they only use it when they see a problem. They wait until they are ashy or itchy, apply it once, and then forget about it until the dry skin comes back.

But skincare is a marathon, not a sprint. If you only moisturize when you are dry, you are constantly playing catch-up.

Breaking the Dry Skin Cycle.

Your skin has a “moisture barrier.” When this barrier is healthy, it keeps water in and bacteria out. When it’s damaged (from skipping moisturizer), it leaks hydration. By using body butter every single day—even when you don’t think you “need” it—you repair that barrier.

“Consistency beats intensity. Using a little bit every day does way more for your skin than slathering it on once a week.”

The Payoff.

Over time, daily application “trains” your skin. The barrier becomes strong enough to hold its own moisture, meaning you will naturally look glowy and healthy without having to work as hard for it. Make it a non-negotiable part of your routine, and your skin will thank you.

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